Welcome Card

‘Welcome Card’, a subsidiary of Welcome Finance group, is a payment card used by international travellers to bypass payment barriers faced outside of their home country.

Task

The Welcome Card project was for a startup company whose vision is to create a travel card targeted towards travellers across the globe to spend money in foreign countries without limitation. The brand identity had to have a vibrant, welcoming and friendly tone to it that represents the brand culture and archetype the brand portrays. One of the requirements was a visual identity of the brand with a look and feel of how the Card.

The logo direction adopts the brand attributes of being modern and minimal.
The Build bank logo is a logomark with a unique feature of a double wallet icon.

 

These wallet icons characterizes the brand as being a modern digital bank.
The icons are opposite each other and almost touching. This feature illustrates the seamless access to tools which the brand provide to support small/ medium scale businesses and individuals thereby creating solutions that people need to design the future they desire.

CLIENT TESTIMONIAL

I love love this! The world can’t hold your greatness… cheers to building more brands.

Dipo Omogbenigun CEO Build Bank

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Contact information

Feel free to reach out to me any time. I prefer to talk over email, especially since we may be a few time zones away.